CEO & Founder at Izell Marketing Group
When Kate started her digital marketing career in 2011, she utilized her mathematics degree to latch on to the analytics that impact marketing decisions and drive results. Empowered by her ability to understand and leverage data, she spent the first few years learning everything she could across all verticals in digital marketing: PPC, social media, SEO, building websites, affiliate and referral marketing, conversion rate optimization, email marketing, marketing automation, and more.
By 2016, she felt confident in taking the next step: venturing out on her own to provide services to businesses that needed enterprise solutions at a lower cost than could be afforded with a standard agency. She began freelancing, and within a year and a half, she realized that there was more work than one person could handle.
Today, her company, Izell Marketing Group, is made up of a dozen employees, contractors, and partners. She’s grown business revenue and profit margins steadily year-over-year, achieving 118% growth in revenue in fiscal year 2019.
Kate earned a Bachelor of Science in Mathematics from the University of Mary Washington in Fredericksburg, Virginia. She has taken graduate courses in Analytics at Georgia Tech, spoken to groups of students and seasoned business professionals in Chattanooga, TN about digital marketing and analytics, and she is serving a three-year term as a Director of the Board for the Chattanooga Area Chamber of Commerce as of July 2020.
Kate Izell traditionally speaks on—but is not limited to—the following topics:
The intersection of marketing and machine learning
Leading an empowered team
Women in business